AI content specialist · Financial publisher · UK
Gary Howes
A content specialist and editor with experience in developing AI-native content operating models for fintech and financial institutions.
Eighteen years in UK financial publishing covering FX, fixed income and macroeconomics. Founding editor of Pound Sterling Live, an IPSO-regulated publication that scaled to a peak of 1.2 million monthly readers. Today, its newsroom runs on a Claude Code content workflow I designed, built and govern. Alongside the publication, I consult for fintech and financial services firms; most recently designing a complete content operating model for a B2B payments infrastructure fintech.
The short version
Editor, publisher, systems builder
Most senior editors can run a newsroom. Most AI practitioners have never run one. The rare combination is a content leader who has done both: set the editorial standard, then built the machine that enforces it at scale.
18years
UK financial publishing
FX, fixed income and macroeconomics coverage across breaking news, analysis and institutional research synthesis.
1.2M/month
Audience built from zero
Founded Pound Sterling Live in 2014 and grew it to a peak of 1.2 million monthly unique visitors as an independent, IPSO-regulated publisher.
DAILYoutput
AI newsroom in production
An end-to-end AI-native publishing system, live and shipping every day: not a pilot, not a deck, a working operating model serving real readers.
The system
An AI-native content operating model, running in production
The hard part of AI content is not generation; it is governance. The system running at Pound Sterling Live treats editorial standards as code: rules that are versioned, enforced mechanically, and applied to every piece before a human ever sees it.
Locked house-style rulebooks
Editorial standards codified as machine-readable rules: terminology, structure, attribution conventions and banned constructions.
Governed evidence library
Every claim in generated copy traces to an approved source. No hallucinated quotes, no unverifiable numbers, full audit trail.
Mechanical style enforcement
A linter that rejects copy violating the rulebook before publication, so quality does not depend on tired human eyes.
Scheduled generation to CMS
Claude Code workflows produce, check and publish through a Webflow Data API pipeline on a defined editorial cadence.
Why this matters to a hiring team: this is the operating model most content teams are trying to design in 2026. Mine is not a proposal; it publishes real articles to a real audience every day, under a regulator's code of practice.
Where I can help
Two ways to work together
Senior content roles
Senior content lead, head of content or editorial director positions in fintech, payments and financial services, where the mandate is to build content that performs commercially and an operating model that scales it.
What I bring to a team →Consulting engagements
Fixed-scope design and build projects: AI content operating model design, Claude Code editorial workflow builds, governance systems and content strategy for UK fintechs and financial publishers.
Recent work includes the design of a complete content operating model for a B2B payments infrastructure fintech: anchor content, a seven-component content system architecture and a 90-day editorial roadmap, delivered on the same production infrastructure that runs Pound Sterling Live.
See AI content consulting services →Credentials